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When my daughters were younger, they belonged to our local community Girl Scout troop, and every year they’d go about the business of knocking on various strangers’ doors to sell their Girl Scout cookies.

How to build a strong lead conversion engine for your small business

LEAD CONVERSION SMALL BUSINESS MARKETING 2 MIN READ

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LEAD CONVERSION CUSTOMER EXPERIENCE

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LEAD GENERATION LEAD CONVERSION SMALL BUSINESS MARKETING

4 tips for avoiding marketing myopia in your small business

LEAD CONVERSION

Maximize your sales conversions not by closing but by opening

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WORK-LIFE BALANCE

How to stop feeling overwhelmed and get control of your business

“I’m overwhelmed.” It’s a phrase we hear often and from everyone, from parents to business owners. There’s always so much to do, so many details to track and deadlines to manage. Nobody wants to feel overwhelmed but in today's busy world, what can you do about it?

SMALL BUSINESS LEADERSHIP BUSINESS PARTNERSHIPS

How to build a business partnership that works

Managing a business partnership may be the only thing more difficult than managing a business. Partnerships are hard for the same reasons that any relationship is hard. It takes diligence and work to bring together personalities, communication styles, and ideals. And if you want your partnership to serve your busi...

BUSINESS GROWTH BUSINESS DEVELOPMENT

Give yourself and your company the gift of a heartfelt annual plan

Here we are at the beginning of a new year and a new decade an incredible moment that offers the opportunity to metaphorically wipe the slate clean and start fresh. And what if you really could start fresh, start anew? What if this were the year you could achieve the dream we know so many business owners have, ...

TIME MANAGEMENT SMALL BUSINESS LEADERSHIP

How to spend your time where it counts

How to spend your time where it counts “Not enough time” is a chronic condition for most business owners. And here’s the rub: The times when you acutely feel the need to work on your business so it can grow without taking more from you than you have to give are also the very times when you feel most pulled to work...

BUSINESS COACHING

Looking for a business coach? Ask these 5 questions first.

When you’re ready to get help to make your small business run more effectively, hiring a coach can be the answer. A skilled coach can help you see yourself and your business in a way you never have before, opening your eyes to new options and solutions you wouldn’t otherwise think of .But how do you choose a coach...

HIRING EMPLOYEES

4 tips for building proactive hiring into your recruitment strategy process

When you start every day staring down a growing to-do list and playing Tetris with your calendar, three words probably pass through your mind: I need help. But acknowledging that you need help in your business is one thing. Actually getting it is another.

BUSINESS GROWTH BUSINESS DEVELOPMENT

Your business frustrations point the way to better results

LEAD GENERATION

Demand generation vs. lead generation

Marketing is an art. And if you want your small business to be successful, understanding that art (or having people on your team who do) is an absolute must. People can’t turn into customers until they know who your company is, why they need your products or services, and what sets your business apart. That’s wher...

MANAGING EMPLOYEESSMALL BUSINESS ORGANIZATION

steps to creating the perfect organization chart

The pandemic has shown us one indisputable truth: There’s always a different way of doing things. Whether in life or in business, we’ve all made adjustments to our standard mode of functioning. And it hasn’t been easy—it’s never easy to make dramatic changes. But now, as the world is slowly shifting back to in-per...